Story | 11/08/2023 12:22:48 | 9 min Read time

LUMENE: Collaboration strengthens the role of circularity in cosmetics packaging with UPM BioVerno and UPM Raflatac ForestFilm

A holistic approach to sustainable packaging takes LUMENE closer to its sustainability goals in close-knit collaboration with UPM Biofuels and UPM Raflatac. Discover how UPM BioVerno naphtha and UPM Raflatac Forest Film labeling material strengthen the role of circularity at LUMENE in their most used packaging with an over 60 tonne annual reduction in fossil plastics and lower CO2 emissions.


  1. Packaging forms a significant part of LUMENE products’ carbon footprint. The company is motivated to find new technologies to lower their CO2 footprint and reduce the use of fossil-based plastics in their packaging.
  2. Circularity is inherent for LUMENE as 50% of the Nordic ingredients used in their cosmetic products are developed from side-streams. Extending circularity to packaging has been the next natural step.
  3. In LUMENE’s new bio-attributed* packaging both the jar and the label material are made with wood residue based UPM BioVerno™ naphtha. The labels are UPM Raflatac Forest Film™ label material, also utilising UPM BioVerno.
  4. By focusing on their most used packaging and using a drop-in solution LUMENE is making a big impact on their brand, CO2 footprint and use of fossil plastics while also delivering a sustainable option for consumers.

Sustainability is a top priority for consumers and businesses alike. This is especially true for Finnish beauty brand LUMENE, with their brand’s firm focus on all things natural. A pioneer in circular beauty, LUMENE products contain up to 99% naturally derived ingredients and 50% of the Nordic ingredients used are developed from side-streams of Nordic forest and food industries.

Packaging, however, still forms a large part of their products’ carbon footprint. Thus, the company is motivated to find and invest in new technologies to improve the sustainability of their packaging.

A joint effort of companies and consumers to reduce fossil-based plastic

As a result of a collaboration started in 2022, LUMENE now uses wood residue based UPM BioVerno™ naphtha in their 50 ml moisturizer jars and their labels in the core product ranges. The labels used are UPM Raflatac Forest Film™ label material.

The new 97% bio-attributed* jar, launched August 2023, is LUMENE’s most used packaging with 1.5 million moisturizer products sold annually. The new jar has an essential role in LUMENE’s sustainability roadmap. As the jar is made of wood residue-based material, no additional forest is logged to produce them. The jar is also fully recyclable.
“With the new jar LUMENE is able to reduce the use of fossil plastic by over 60 tons annually and lower its CO2 emissions. For consumers the change is not evident. The new jar and the label have the same visual appearance and properties as the previous, fossil-based versions. However, it is a more sustainable option for a conscious consumer and one possibility to make a better choice,” says Essi Arola, Head of R&D, Packaging and Sustainability at LUMENE.

Reducing the use of fossil materials is a worldwide challenge. One of the best ways of tackling it is collaboration in the value chain.

“Bio-attributed solutions are transforming the world of materials in everyday consumer products. We are committed to replacing fossil-based feedstocks with renewable ones and the collaboration with LUMENE, SABIC and UPM Raflatac is an excellent example of this,” says Juha Rainio, Sales and Marketing Director at UPM Biofuels.

The heavy lifting behind the results

How is the renewable, sustainable, residue- and wood-based raw material produced? The process begins when crude tall oil, a residue of the pulp industry, is used to produce UPM BioVerno naphtha. The naphtha is then processed to granulates by SABIC. By applying the mass balance approach, the jar producer creates recyclable jars from the certified renewable polypropylene with a reduced environmental impact.

The plastic granulates are also used by film manufacturer Taghleef Industries as it produces the label film for UPM Raflatac Forest Film label material made with a minimum of 85% wood-based material. LUMENE has also joined UPM Raflatac's RafCycle service and new paper products will be created out of LUMENE’s label liner waste.

“LUMENE took a holistic view of the whole package – using renewable fossil-free feedstocks in the primary plastic as well as the label and then making use of the RafCycle service. All are critical to the brand experience and integral to the circularity and climate performance of packaging,” adds Eliisa Laurikainen, Business Development Manager at UPM Raflatac.

And the work ambitious sustainability efforts at LUMENE continue.

“The new 97% bio-attributed LUMENE cosmetic jar and label is one way to reduce the use of fossil-based plastic. By 2025, our target is to have 80% of our plastic packaging made of recycled plastic or renewable raw materials. We continue to do research and to develop various new packaging material options,” says Essi Arola, Head of R&D, Packaging and Sustainability at LUMENE.


* Mass balance accounting is a well-known approach that has been designed to trace the flow of materials through a complex value chain. The mass balance approach provides a set of rules for how to allocate the bio-based and/or recycled content to different products to be able to claim and market the content as "bio-attributed" or "recycled-based". Source: Ellen MacArthur Foundation


UPM BioVerno naphtha™

UPM BioVerno naphtha™ is a renewable drop-in solution capable of effectively reducing your product’s carbon footprint. It is made from crude tall oil – a residue of the pulping process. Its production does not cause additional felling of trees. UPM's versatile naphtha can replace fossil raw materials in all chemical industry solutions being equal in both quality and performance. UPM BioVerno is suitable for diverse bio-attributed* applications in plastics, glues and films and it is used in car parts, home appliances, household items, textiles, cosmetics, food packaging and as a biocomponent for gasoline in the transport sector.

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UPM Raflatac Forest Film™

UPM Raflatac Forest Film™ is a plastic label solution made with a minimum of 85% wood-based raw materials. It offers a ready to use drop-in solution for cosmetics labeling. It is also widely used in food and beverage packaging because of its unique visual appeal and versatility. Forest Film has been developed in collaboration with UPM Biofuels using UPM BioVerno™ naphtha, a 100% wood-based solution. It is an ISCC certified plastic film, produced by using sustainable resources to replace an equivalent amount of fossil resources in the production process (mass balance approach).

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UPM Biofuels

UPM Biofuels produces renewable and sustainable products for the transport and petrochemical industries. We offer our customers ways to replace fossil raw materials and reduce their carbon footprint. UPM's innovative, biobased products are frontrunners in quality, usability and sustainability. In addition to renewable diesel, the UPM Lappeenranta Biorefinery produces renewable naphtha - an excellent wood-based raw material for plastics.

Follow UPM Biofuels on  LinkedIn | YouTube | #upmbiofuels #beyondfossils

UPM Raflatac

UPM Raflatac offers high quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our sustainable and innovative products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,300 people. Our sales reached almost EUR 2 billion (USD 2.1 billion) in 2022.

Find out how we are labelling a smarter future beyond fossils at

Follow UPM Raflatac on LinkedIn | YouTube | Instagram


LUMENE Group is a Nordic beauty company with a turnover of EUR 79 million. The company develops and manufactures first class LUMENE skin care and makeup products as well as high quality CUTRIN hair products developed especially for professional use. The company has been recognized as one of Finland’s most innovative companies in the Finnish Innovation Index (FII). In addition to the head office in Finland, LUMENE operates in Scandinavia, the UK and the USA. The latest markets induce Germany and China, where the company mainly operates through e-commerce partners. Products are developed and mostly manufactured in Finland at the company’s factory in the city of Espoo. LUMENE Group employs more than 300 people internationally. 



SABIC is a global diversified chemicals company, headquartered in Riyadh, Saudi Arabia. The company has more than 31,000 employees worldwide and operates in around 50 countries. It manufactures on a global scale in the Middle East, Americas, Europe and Asia Pacific, making distinctly different kinds of products: chemicals, commodity and high-performance plastics, agri-nutrients and metals. Fostering innovation and a spirit of ingenuity, SABIC has 9,948 patents and pending applications, and has significant research resources with innovation hubs in key geographies around the world. SABIC supports its customers by identifying and developing opportunities in key end-use applications such as construction, medical devices, packaging, agri-nutrients, electrical and electronics, transportation, and clean energy.


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