Story | 07/01/2024 06:47:41 | 2 min Read time

RafCycle: a circular solution for recycling label liner waste

Labels are an essential part of a packaging from food and beverage to cosmetics and pharmaceuticals, but labeling also generates waste. The label release liner, the thin layer of paper or plastic that protects the adhesive side of the label, is often discarded after use.

That is why we have developed a circular solution called RafCycle™ by UPM Raflatac, a recycling service that allows our customers to turn their label liner waste into new raw materials. The service was first introduced in 2010 and has since grown to include over 440 partners worldwide.

Today, RafCycle holds a new certificate of validity from leading international assurance service provider, DEKRA. This certification validates the reliability of the CO2 impact assessments provided by RafCycle in Europe and the US.

Circularity and cost savings

We collect the label liner waste from our customers and brand owners, arranging a pickup for the waste and handling its transformation into new products. The service helps our customers avoid incineration or landfill disposal methods, save costs and improve their brand image.

One of the main benefits of RafCycle is that it helps customer to go up in the waste hierarchy and make sure their waste gets a new life as raw materials for different industries.

Significant progress in 2023

“Our RafCycle service capabilities and reach has expanded in recent years. In 2023, the number of our RafCycle partners increased by almost 100 partners. We also took big steps to increase the PET liner recycling capabilities and increased our overall RafCycle capabilities in the Americas,” tells Juha Virmavirta, Director, RafCycle, UPM Raflatac about the progress.

At the end of 2023 we partnered with Soprema, a global leader in waterproofing and insulation solutions as our main partner in the EMEIA Region. Soprema, one of the world’s leading companies in waterproofing and a specialist in roofing and insulation, will transform the paper release liner waste collected through RafCycle recycling service into new construction and insulation materials.

RafCycle is one of the ways that we are fulfilling our vision of labeling a smarter future beyond fossils. We are committed to innovating for a future beyond fossils and creating value from renewable and recyclable materials. By offering RafCycle, we are enabling our customers to join the journey towards a more sustainable circular future.

Read more about RafCycle

Read more about our 2023 milestones in our Climate Review

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